The Master in International Service Management is not limited to one specific area, but prepares for the broad field of services. It is designed to provide you with the necessary academic, professional and personal competencies for managing service organi
- Leeuwarden, Netherlands
- Program Type:
- Study Abroad
- Degree Level:
- Academic Year
- Program Description:
- The main challenge in service management is building the organisation’s structure, strategies, processes, and culture around the customer. It involves a change of focus from products to customers. Understanding and creating customer expectations, creating employee commitment, and turning the physical environment into an effective ‘service scape’ are all elements of effective service management.
The Master’s programme in International Service Management is designed to help organisations meet these challenges. It takes an integrated approach to service management, covering marketing and communication, human resource management, quality management and the financial and technological
aspects of service delivery. The programme takes a broad look at service delivery, including aspects of sustainability, intercultural communication and leadership skills.
The Master in International Service Management is not limited to one specific area, but prepares for the broad field of services. It is designed to provide you with the necessary academic, professional and personal competencies for managing service organisations. You will develop an analytical and critical attitude towards service management concepts. You will develop thorough research and project management skills. After successfully writing and defending a dissertation, you are awarded the Master of Arts in International Service Management Degree. The programme is based on constructivist learning principles and focuses on the acquisition and application of knowledge in the context of service management practices. The competencies obtained from the MA in International Service Management will allow you to introduce innovative service provision and contribute to the continuing success of service organisations. The programme is taught in groups of 12 to 25 participants from a variety of countries, to enhance exchange of experiences between different cultures.
A few good reasons to choose for a Stenden Master study in International Service Management: * 1 year programme; * With specialisations in Hospitality Service Management, Retail Service Management and Higher Education Service Management; * Double accreditation from Stenden as well as London Metropolitan University; * The quality of the programme is guaranteed by our group of professors; * Stenden bachelor students receive a 10% discount.
- Setting Description:
- Stenden Leeuwarden Campus Stenden currently has more than 11,000 students from 85 different countries and employs 1,000 members of staff. Professors maintain the essential link between programmes and the professional fi eld through applied research. Stenden Leeuwarden is housed in a modern building and has state-of-the-art teaching facilities. There is a fantastic open study space with ICT and conference facilities, and a special ‘Knowledge Boulevard’, a library, hairdresser, bank, job agency and a canteen where organic dishes from all over the world are served. Then there is our popular Stenden Student Lounge, located in the city centre and open 7 days a week. The University Sports Card gives students access to a wealth of sports facilities at an affordable price.
- The tuition fees are subject to change every academic year. Please check our website.