Program Details

Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field.
Location:
Dubai, United Arab Emirates
Program Type:
Full Degree
Degree Level:
Master
Specialty:
Marketing

Program Overview

Program Description:

Why study MSc/PG Dip/PG Cert Corporate and Marketing Communications at Middlesex University?

Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for practitioners seeking career development, and recent graduates with a background in marketing, media, management or social sciences. The course also has a strong emphasis on the application of theory to practice, and employs a range of interactive and problem based learning approaches including real-life case studies, problem-solving exercises and a residential with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops practical skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualizes the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Course Highlights

  • The course is delivered by prominent research and practice oriented academics.
  • The programme prepares students with both a strong conceptual foundation and a powerful set of skills and practical tools.
  • Each student has the ability to tailor the programme to their own interests and career goals through the selection of optional modules allowing for routes of specialisation in areas like Brand analytics, Public Relations and Crisis Communications, and consumer psychology and communications.  
  • A range of co-curricular activities and guest lectures by leading practitioners complement the academic programme. 
Cost:
20548 USD.

Additional Program Information

Financial Aid:
Yes
Requirements:
Normally a second class UK Honours degree or overseas equivalent qualification is required in marketing, communications, or business related field. We will also accept a professional qualification of an equivalent standard You are welcome to apply if you do not have a formal qualification but have extensive marketing experience, however you may be required to come in for an interview and/or provide evidence of ability to study at the PG level.
Scholarships:
Yes
Scholarships Description:
Academic Excellence and Sports/Cultural Excellence Scholarships are provided for deserving students

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