Location:

Newton, United States

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Communication Studies

Program Overview

Program Description:

Whether the message is part of a larger marketing strategy or developed in response to an urgent need, every business or organization needs knowledgeable experts to craft and strategically communicate it to the public. In the Integrated Marketing Communication concentration, you will develop skills and knowledge in public relations, promotions, and interpersonal communications to help companies build and maintain their brand, communicate their value, and advance their reputations.

The 36 credits of coursework includes:

• 21 credits of the core MS in Communication curriculum
  9 credits of Integrated Marketing Communication concentration courses
  6 credits of Management or Communication electives
  Capstone internship, research project, thesis, or comprehensive examination

"The Master of Science in Integrated Marketing Communications (IMC) teaches students how to synthesize the full range of communications into cohesive brand experiences. By studying the theory and practice of integrated marketing communication, you will be prepared to deliver a consistent, seamless, customer-first content experience across all channels.

This integrated marketing communications approach is being adopted by more companies because they can avoid duplication, take advantage of synergy among promotional tools and develop more efficient outreach to various audiences in a rapidly changing media environment.  This course will instill the knowledge and skills the market demands and set you apart from the competition."

Format:

Hybrid

Additional Program Information

Accreditation:

Lasell University is fully accredited by the New England Association of Schools and Colleges.

Financial Aid:

No