Program Details

In this program, I can choose two out of five specialization areas and thus assemble my own individual program of studies completely as I wish. Marketing, Event, Tourism, Arts & Entertainment, Media Communication
Karlsruhe, Germany
Program Type:
Full Degree
Degree Level:

Program Overview

Program Description:

We live in a world where management and culture are no longer opposites. For instance, some people manage museums or theaters. But even when I see advertising for products on Facebook, it's mostly about stories – about culture. And at home, when I try cooking the casserole recipe my mother has handed on to me, it's all about cooking and eating culture. Then there are special places and magical moments – during your last holiday, at a football match last weekend or just now while you are on a shopping spree downtown. Culture is at work here, too

I want to understand how culture works, why people are fascinated by art and like to tell stories, why they visit unknown places and always return to the same festivals, but also understand the importance of consumption in our lives. I want to learn how management works, what the technical terms mean, how markets and companies operate, and what the legal framework is.

Once I have understood the laws of culture and management, I finally want to get started with developing my own strategies – in exactly the fields in which I have specialized: marketing, communication, cultural management, tourism or the event industry.

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