Program Details

Grand Canyon University’s Bachelor of Arts (BA) in Communications with an Emphasis in Political Campaigns is designed for individuals who are passionate about political communications and the strategic choices made to influence the public through communic
Location:
Phoenix, United States
Program Type:
Full Degree
Degree Level:
Bachelor
Specialty:
Communications & Journalism, Communications & Journalism

Program Overview

Program Description:

What Is Political Communications?
Political communications is a communications and political science hybrid that focuses on the different ways information can spread and how it influences policy makers, news outlets, politicians, citizens and politics as a whole. Political communications includes discourse at every level and politicians often use it to see how political information can be leveraged to achieve their political goals and push their agendas.

Earn Your Communications BA Degree in Political Campaigns From GCU
Grand Canyon University’s Bachelor of Arts (BA) in Communications with an Emphasis in Political Campaigns is designed for individuals who are passionate about political communications and the strategic choices made to influence the public through communications.

Through GCU's courses, students will learn how to construct logical, cohesive and persuasive arguments, apply appropriate critical inquiry strategies and make informed decisions based on historical information, all while gaining experience writing political speeches and diplomatic communications. Upon completing this program, students will be equipped with the necessary skills and experience to work in marketing, advertising, public relations, journalism, digital media or politics.

Political Communications in the Digital Age
Political communications has played a large part in our world for decades but has recently been altered significantly due to the rise of social media. While the concept of conveying information to politicians, news outlets and the public has remained the same, the ways in which it’s done have changed. Instead of getting news directly from the source, we’re now also getting it from third-parties on social media. Additionally, politicians are using social media and video platforms to their advantage by sharing their message with the public in-real time.

GCU’s BA of Arts in Communications with an Emphasis in Political Campaigns provides students with the skills necessary to use this shift in political communications to their advantage. Courses for this 120-credit program are taught by seasoned experts and to graduate, all students must pass courses including:

Introduction to Political Theory
Relation Communications
Communication Theory of Political Campaigns
Political Campaign Management
Communication Research Methods and Communication Ethics
In addition to passing these courses, all students are required to showcase what they’ve learned in this program by completing a communications capstone.

Potential Careers With a Political Communications Bachelor of Arts Degree
Graduates of GCU’s BA in Communications with an Emphasis in Political Campaigns are prepared for positions in advertising, marketing, public relations, digital media, journalism and politics. Graduates may also go on to work in a corporate setting. Program graduates may also go on to become:

Program managers
Employer engagement specialists
Account executives
Account coordinators
Member advocates
Public relations managers
Corporate communications specialists
Human resources representatives
Communications campaign managers
Broadcasters and news anchors
Journalists and more

Additional Program Information

Accreditation:
North Central Association of Colleges and Schools, The Higher Learning Commission

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