Program Details

Digital Marketing studies where marketing came from and what it means in the modern age. You will master the techniques, tools, and strategies to become a leader in your field.
Location:
Geneva, Switzerland
Program Type:
Full Degree
Degree Level:
Master
Specialty:
Communications & Public Relations, Communications & Public Relations, Communications & Public Relations

Program Overview

Program Description:

Description

The Master of International Management with a specialization in Digital Marketing is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field. Upon graduation, students will:

• Be able to effectively publish and manage content for business growth

• Acquire expertise in using Google analytics and various data analysis software

• Gain familiarity with online legalities and rights management.

• Become an expert in designing and implementing online marketing campaigns

Program

The master’s program requires the successful completion of 90 ECTS credits. The program format consists of unique business, management, and finance courses that will extend and deepen your understanding of and experience in business along with courses that specialize in digital marketing and a final project. The breakdown of the program is as follows: 11 core courses (44 ECTS); a consultancy project (4 ECTS); participation in a practical and competitive business simulation (4 ECTS); 5 courses in your chosen area of digital marketing (20 ECTS); and a business project which can be an industry report, a problem-solving case, or a business plan (18 ECTS).

Facts

  • Starting in September &  February 
  • Duration: 1.5 years / 3 semesters
  • Credits: 90 ECTS Language: English
  • Degree Awarded: Master of International Management with specialisation in Digital Marketing
  • Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses.
  • Delivery mode: On Campus
  • Delivery location: Barcelona campus and Geneva campus

Master’s Programs Fees

Geneva Campus 

Application Fee: EUR 150 (non-refundable, paid upon application)
Administration Fee: CHF 3,000 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
Tuition per semester: CHF 10,250 (1.5-year / 3-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)

Barcelona Campus

Application Fee: EUR 150 (non-refundable, paid upon application)
Administration Fee: EUR 1,900 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
Tuition per semester: EUR 5,450 (1.5-year / 3-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)

Admission Criteria for Master’s Programs

  • Bachelor’s degree or equivalent, preferably in a related field
  • IELTS 6.5 / TOEFL 74 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
  • A scanned copy of all required academic diplomas, transcripts, and academic certificates
  • A 500-word written response to a business case study
  • An interview with a representative from the academic team on their chosen campus. The candidate’s response to the case study will be discussed in the interview.
  • Photocopy of valid passport / national ID
  • Resume/CV 
  • 1 reference letter from a former academic institution
  • Bachelor’s degree or equivalent, preferably in a related field

  • IELTS 6.5 / TOEFL 74 / DET 105-110 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years

  • A scanned copy of all required academic diplomas, transcripts, and academic certificates

  • A 500-word written response to a business case study

  • An interview with a representative from the academic team on their chosen campus. The candidate’s response to the case study will be discussed in the interview.

  • Photocopy of valid passport / national ID

  • Resume/CV 

  • 1 reference letter from a former academic institution

 

Cost:
Geneva campus Application Fee: EUR 150 (non-refundable, paid upon application) Administration Fee: CHF 3,000 Tuition per semester: CHF 12,450 (6 semester program) Barcelona Campus Application Fee: EUR 150 (non-refundable, paid upon application) Administration Fee: EUR 1,900 Tuition per semester: EUR 5,450 (6 semester program)

Additional Program Information

Accreditation:
The four main accreditations Geneva Business School holds are from IACBE, AASBI, CHEA and EDUQUA. 
Requirements:
Bachelor’s degree or equivalent, preferably in a related field IELTS 6.5 / TOEFL 74 / DET 105-110 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years A scanned copy of all required academic diplomas, transcripts, and academic certificates A 500-word written response to a business case study An interview with a representative from the academic team on their chosen campus. The candidate’s response to the case study will be discussed in the interview. Photocopy of valid passport / national ID Resume/CV 1 reference letter from a former academic institution Admission Protocol APPLICATION SUBMITTED: Applications from prospective students are reviewed only once all documentation is submitted and admission criteria met. ENGLISH EXAM: As English is the common language used in Geneva Business School, TOEFL/IELTS/DET test scores, phone or face to face interviews measure each student’s English proficiency level. Online English tests can be an alternative. PHONE INTERVIEW: After all references have been checked, a final phone interview is made. For more information about our admissions procedure, please contact our Admissions Department.

Program Reviews

Overall Rating

Not Yet Reviewd

Be the First to Review this Program

View Programs