Program Details

Geneva Business School's Bachelor (IBM) Digital Marketing specialization provides a comprehensive view of the digital environment and profound knowledge of diverse strategies, innovative & progressive marketing tools and effective
Location:
Geneva, Switzerland
Program Type:
Full Degree
Degree Level:
Bachelor
Specialty:
Marketing, Marketing

Program Overview

Program Description:

Geneva Business School's Bachelor of International Business Management with a specialization in Digital Marketing provides students with profound knowledge of new and diverse strategies, emerging technologies, innovative & progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks, providing a comprehensive view of digital environment: e-commerce, social media, digital analytics, and more.

About 

This program provides students with knowledge of new & diverse marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks.

It provides a comprehensive view of e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will:

  • Acquire knowledge of new technologies.
  • Gain expertise in the development of marketing strategies.
  • Become effective in leveraging social media networks for business growth.

* This program is available at Geneva Business School - Barcelona and Madrid Campus only 

Career Oppportunities 

With a bachelor in Digital Marketing, graduates can aspire to work as:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Entry Requirements

  • Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, High School Diploma or equivalent.
  • Minimum IELTS 6.0 / TOEFL 70 or proof of studying previously in an English speaking environment for a minimum of 3 years.
  • Scanned copy of all required academic diplomas, transcripts and academic certificates obtained
  • A 500 word essay: What can you bring to the Geneva Business School community?
  • Photocopy of valid passport / National ID
  • 1 reference letter

Fees and funding 

Application Fee: €150 (Non-refundable, paid upon application)
Administration Fee: € 1,900 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)
Tuition per semester: € 5,730 (Total 3 year program / 6 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

TOTAL: € 36,430

Cost:
For Barcelona & Madrid - €5,730/Semester, For Geneva - CHF 12,450/Semester EUR. Geneva Campus (prices in Swiss Francs) Application Fee: €150 (Non-refundable, paid upon application) Administration Fee: CHF 3,000 (One-time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities) Barcelona / Madrid Campus Application Fee: €150 (Non-refundable, paid upon application) Administration Fee: €1,900 (One-time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)

Additional Program Information

Accreditation:
Contact the school for information
Requirements:
Students, interested to join GBS bachelor degrees, must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary studies took place. Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, High School Diploma or equivalent. Minimum IELTS 6.0 / TOEFL 70 or proof of studying previously in an English speaking environment for a minimum of 3 years. Scanned copy of all required academic diplomas, transcripts and academic certificates obtained A 500-word essay: What can you bring to the GBS community? Photocopy of valid passport / National ID 1 reference letter

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