Location:

Quebec, Canada; Montreal, Canada

Program Type:

Study Abroad

Degree Level:

Undergraduate

Term:

Summer

Program Overview

Program Description:

This four-week, one-course program in Québec explores the intersection of marketing and cultural identity in Montréal and Québec City. Participants explore how history, language, and immigration have shaped the development of Québec’s marketing practices. Together with government officials, business leaders, and local artisans, students examine how globalization impacts cultural identity and how Québec markets have adapted to these challenges. Coursework and site visits are conducted in French.

This course, Made in Québec: Marketing and Cultural Identity, will help develop intercultural competencies by focusing on the regional, linguistic, and cultural factors that have contributed to Québec’s unique markets. Course readings will include textbook readings and authentic cultural documents (policy, business journals, newspapers, audio and video reports). Active learning and teamwork-based projects that enhance critical thinking will form the basis of our coursework. Assignments include a company portfolio, a case study, and a digital marketing project. One course credit.

Setting Description:

Students examine firsthand the effects of the politique linguistique through case studies and site visits to companies and marketing agencies. Excursions to Montréal’s world famous museums, markets, and performing arts venues showcase how the city presents itself to its more than 7 million yearly visitors. The program also includes one week at the UNESCO World heritage site of Québec City to study how artisans have preserved their cultural products through the development of agrotourism and économusées.

Cost:

See website for details