Program Details

The course addresses students who wish to combine horizontal competences regarding digital communication with further, vertical and extremely professionalizing, competences.
Location:
Florence, Italy
Program Type:
Study Abroad
Degree Level:
Undergraduate
Term:
Academic Year

Program Overview

Program Description:
The Annual Course in Digital Communication is the latest addition to the Cappiello Academy, an answer to the ever-increasing formative and professional needs revolving around the world of communication and internet development. The course addresses students who wish to combine horizontal competences regarding digital communication with further, vertical and extremely professionalizing, competences. Thus, the course features a common basic module followed by the possibility to select one or more in-depth modules regarding either Marketing and Social Media or Design and development. Each student may define his/her own course of studies by combining the basic module “digital Basics” with one or two of the in-depth modules “Digital Communication” and “Digital Technologies”. The Academy may also evaluate, at its discretion, the addition of single academic subjects to the student’s course of studies.

The course addresses students who wish to combine horizontal competences regarding digital communication with further, vertical and extremely professionalizing, competences.

DIGITAL BASIC 180 hours module Architettura internet, Web Marketing, CRM, Web concept. Copywriting & Digital Advertising, Html e css, CMS DIGITAL COMMUNICATION 180 hours module Social Media Communication, SEO e Analytics, Social eCommerce, Video editing, Copyright & Copyleft, Augmented Reality, Photo editing DIGITAL TECHNOLOGY 180 hours module Computer Grafica con Adobe Suite, Web layout development, Teoria del Colore, Progettazione dei layout web, Programmazione, Tecniche avanzate di layout, Template e plugin per i CMS.
Cost:
540 hours- 8200 euro

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