Program Details

What you will study A blend of core business disciplines and management functions is integrated into the innovative design of the BBS, allowing insights to be reached early in the programme. The programme provides a strong foundation in Accounting, Econo
Limerick, Ireland
Program Type:
Study Abroad
Degree Level:
Academic Year, Fall Semester, Year Round

Program Overview

Program Description:
Why Study Business Studies at UL? The Bachelor of Business Studies (BBS) programme will provide you with a broad business education. You will study the core business principles of accounting, risk management, human resource management, economics and marketing - specialising in one area as your “major” in the second semester of Year 2. Theory will be brought to life through work on practical business projects in addition to an eight month work placement in industry.

What you will study A blend of core business disciplines and management functions is integrated into the innovative design of the BBS, allowing insights to be reached early in the programme. The programme provides a strong foundation in Accounting, Economics, Finance, Human Resource Management, Management, Marketing, Risk Management and Business Mathematics, which run throughout the first three semesters. You will choose your major option in the second semester of year 2. This consists of 2 modules per semester from second through to fourth year, with an intervening cooperative education placement. A choice of five “major” options is available, of which you will choose one; (1) Accounting and Finance; The Accounting and Finance major option consists of four main areas: financial accounting and auditing, management accounting, finance and taxation. You will learn about the theory and practice of current accounting standards and their implications for financial reporting, along with practical skills in advanced accounts preparation, financial statement analysis, decision making, investment analysis, costing, portfolio selection, personal and corporate taxation. Graduates of this major option pursue accountancy and/or taxation careers in professional practice or industry. (2) Economics and Finance; The modules contained in the Economics and Finance major option include Public Finance, Economics of Integration and Industrial Economics. Many of the managerial decisions taken in modern business organisations and financial institutions require a good understanding of the national and global economic environment. You can expect to pursue a career in areas such as the financial sector, Media, Government Departments and Agencies, Teaching, Transportation and Telecommunications. (3) Marketing; This major option deals with important marketing subjects such as branding, marketing communications, consumer behaviour, consumer culture, advertising, internet marketing and marketing strategy. Graduates have gone on to pursue successful careers as marketing executives, brand managers, sales managers, and marketing consultants in a variety of different business industries. (4) Human Resource Management This major option will offer you the prospect of developing the range of human resource management skills and competencies needed in today’s global marketplace. Subject areas covered include organisational behaviour, employment relations, human resource development and human resource management. Graduates will be ideally placed to pursue careers in HR and industrial relations, leadership, consulting, learning and development, training, and academic research. (5) Risk Management and Insurance This popular major option offers modules that develop skills for rewarding careers in the global insurance markets. The increased need for protection against new risks, increasing levels of regulation and demand for effective risk management have instigated a rapid evolution in insurance. Material covered on the course includes Risk Control and Underwriting, and an understanding of the managerial process inherent in Insurance Organisations and Markets. Other subject areas include Claims Management (Insurance Law and Claims) and Risk Analysis. In year 3, you will also take a minor option which consists of one module per semester over the final two years. The following Minor Options are currently offered: Business Research Methods and Final Year Project Globalisation – An Economic Perspective Entrepreneurship Financial Services Law Management Organisational Psychology Quantitative Analysis for Business Sociology Supply Change Management Business Informatics Students taking BBS with a Modern Language (LM052, LM053, LM055) study a language stream in one of the following languages; French, German or Japanese throughout the four years of the programme. To find out more and to view many other student and graduate profiles visit our website.

If you are interested in gaining expertise in a specific business discipline, the BBS (Hons) degree offers you a broad choice of options which will enhance your employability on graduation.
Setting Description:
The University of Limerick (UL), is located on the west coast of Ireland along the picturesque River Shannon and enjoys an unspoiled natural environment blended with state-of-the-art teaching and research facilities. UL was awarded prestigious 5-star rankings for graduate employability, innovation and knowledge transfer, teaching, engagement, internationalisation and infrastructure by QS Stars independent assessors. With close to 12,000 students, including more than 2,000 international students each year, UL is a young and enterprising university with a proud record of innovation in education and scholarship. A survey of Irish students recently voted UL Ireland’s most popular university with a satisfaction rating of 85%. UL offers more than 70 undergraduate programmes across Arts, Humanities and Social Sciences; Education and Health Sciences, Science and Engineering and the Kemmy Business School. UL also delivers a strong postgraduate offering with more than 100 taught po