Program Details

The program prepares participants for senior marketing roles within organizations by developing skills needed to formulate, implement, and evaluate long-term, organization-wide marketing decisions. This program is oriented to professionals who already hav
Location:
Grenoble, France
Program Type:
Study Abroad
Degree Level:
Undergraduate
Term:
Academic Year

Program Overview

Program Description:
The MSc in Strategic Marketing exposes students to a wide variety of advanced knowledge and promotes understanding of current and multifaceted strategic challenges facing marketers from a conceptual and applied perspective.

The program prepares participants for senior marketing roles within organizations by developing skills needed to formulate, implement, and evaluate long-term, organization-wide marketing decisions. This program is oriented to professionals who already have at least two years of junior-level marketing experience. Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world.

Setting Description:
Through studying special topics in marketing and with the choice of electives, students are confronted with the latest research-led marketing innovations. Students with more than 3 years of work experience and who are 25+ years of age may choose to follow a module from the MBA specialization tracks. The MBA program offers 8 specializations each year. The second year is dedicated to the writing of a Final Management Project related to the student’s field of study or internship project. The program leads to various opportunities: - Product Management: - Senior Product Manager - Digital Product Manager - Marketing: - Marketing Director - Sales Promotion Manager - Market Research: - Market Researcher - Research Executive - Retailing, Logistics and Sales: - Retail Buyer - Sales Executive - Customer Relationship Management: - Director E-Customers - Director of Customer Service Applicants must: - Have a Bachelor- or Licence-level degree - Provide proof of a minimum English level (TOEFL,
Cost:
19 300 € (2 years)

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