Program Details

International Positioning of Tourism Companies and Destinations
Program Type:
Full Degree
Degree Level:
Undergraduate Certificate
Business Administration & Management

Program Overview

Program Description:

International Positioning of Tourism Companies and Destinations

Applications are welcome at any time.

The tourism, leisure and tourism-related service industry is one of the biggest industries worldwide and still has enormous potential for growth. Global mobility, communications and networks are calling conventional business scenarios and perspectives into question. At the same time they offer fascinating potential for the development and international marketing of innovative tourism businesses, ideas, and products and services. Companies wishing to take advantage of these opportunities, however, must develop a USP on their respective markets and – whether alone, in collaboration with other providers or in the context of the overall destination – create benefit categories that are distinct from those offered by the competition and are capable of generating revenues for the company.

The MCI’s executive certificate course in Tourism & Leisure Management – International Positioning of Companies and Destinations is designed to deliver in-depth knowledge to meet these requirements: hard facts, including the theory and methodology combined with specific practical and project-based experience for the students’ individual ‘tool kits’, and soft facts like the debate on current developments and integration in a network of tourism professionals.

This executive certificate course continues the long tradition of the earlier course in Tourism run by the University of Innsbruck. It has enabled Innsbruck and the Tyrol to consolidate their position as an international center of tourism and tourism-related competence in teaching, research and continuous education.