- Program Type:
- Full Degree
- Degree Level:
- Undergraduate Certificate
- Communications & Journalism
- Program Description:
Winning People, Shaping Relations, Building an Image
Applications are welcome at any time.
It is becoming increasingly clear in our media-dominated world that corporate communications is a management function that can only be delegated to a limited extent. It is a top-level task to decide who should communicate what and whom with regard to both internal and external communications.
At a time of globalized markets, increasing pressure of competition and rapidly changing market conditions, communications are taking on a completely new importance and strategic relevance for the success of companies, products, projects and initiatives. In the long term, an organization can only have a successful and sustainable future if it communicates in a professional, skilful, consistent and holistic manner with all its stakeholders including employees, business partners, customers, the media, investors, politicians, authorities and the general public (society).
In-depth knowledge is required to master the art of communications. Hard facts, including the theory and methodology combined with specific project experience are just as much a part of the students’ individual ‘tool kits’ as communicative soft facts like the ability to make a good impression in front of the camera for a television interview.