Program Details

Strategic Marketing: 18 July - 5 August 2016 This course will review and appraise contemporary marketing strategy, literature and practice to provide you with a comprehensive understanding of marketing and business strategy. You will be taught to think i
Location:
London, United Kingdom
Program Type:
Study Abroad
Degree Level:
Undergraduate
Term:
Summer

Program Overview

Program Description:
Imperial College Business School inspires brilliant minds to become future business leaders. We offer short, intensive Summer School courses that give students the opportunity to increase their academic standing and spend the summer in central London, one of the most vibrant and culturally-enriched cities in the world. The Business School is at the centre of Imperial College, a global top 10 university, so attending our Summer School will give you the opportunity to experience studying at a world-leading university, develop your network and will be an impressive enhancement to your CV.

Strategic Marketing: 18 July - 5 August 2016 This course will review and appraise contemporary marketing strategy, literature and practice to provide you with a comprehensive understanding of marketing and business strategy. You will be taught to think in the mindset of a professional marketer, read and evaluate specialist marketing literature and apply strategic marketing concepts to the global digital economy. Topics covered will include: • Key marketing concepts and definitions • Key business strategy concepts • Delivering competitive advantage through strategic marketing • Marketing management in a global context • The changing role of digital technologies in marketing

The full list of Summer School courses on offer in 2016 is: Session 1: 27 June - 15 July 2016 • Accounting • Entrepreneurial Smart Camp • Principles of Finance Session 2: 18 July - 5 August 2016 • Business Strategy & Consulting • Corporate Finance • Strategic Marketing
Setting Description:
Key facts: • Direct contact hours: 60 hours across the 3 weeks • Academic level: Advanced and equivalent to a final year undergraduate course • You can gain academic credit towards your studies at other institutions on completion of this course. Suggested credit level: 3 – 4 US / 7.5 ECTS credits. Your home institution will determine how much credit is awarded
Cost:
£1,755 - for applications received before 1 March 2016 £1950 - for applications received after 1 March 2016

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