Program Details

The program includes modules on the general business environment and the fundamentals of marketing as well as digital marketing and customer intelligence. To help students fit theory to practice, GGSB grants importance to case studies and real-life exampl
Location:
Grenoble, France
Program Type:
Full Degree
Degree Level:
Bachelor
Specialty:
Business Administration & Management

Program Overview

Program Description:
This MSc in Marketing aims to provide a comprehensive understanding of marketing in long-term development objectives. The program’s ambition is to help students develop fundamental marketing expertise and an ability to work in fast-moving international environments.

The program includes modules on the general business environment and the fundamentals of marketing as well as digital marketing and customer intelligence. To help students fit theory to practice, GGSB grants importance to case studies and real-life examples. Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world.

Setting Description:
During the first year of the program students follow full-time courses based in 3 modules: -The General Business Environment -The Marketing Environment - Managing Marketing The second year is dedicated to the writing of a Final Management Project related to the student’s field of study or internship project. The program leads to various professional opportunities: - Marketing: - Marketing Executive - Product Manager - Advertising: - Account Executive - Media Buyer - Market Research: - Market Researcher - Research Executive - Retailing, logistics and sales: - Retail Buyer - Sales Executive Applicants must: - Have a Bachelor- or Licence-level degree - Provide proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE test scores) - Complete the online application and send documents required (Diploma, university transcript, CV …)
Cost:
18 300 € (2 years)

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