Location:

Columbus, United States

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Marketing

Program Overview

Program Description:

It’s hard to beat the comprehensive, specialized knowledge you gain with the M.S. in Marketing & Communication (MCM) Program at Franklin University.

An MBA with a marketing concentration is common. But a master’s degree that’s completely devoted to integrating Marketing & Communication? That’s really different. The MCM Program will give you practical opportunities to:

• Craft and deliver more compelling, persuasive messages
• Study and leverage the psychology of consumer and audience behaviors
• Employ analytical skills to monitor and improve Marketing & Communication tactics
• Enhance critical thinking, teamwork, leadership, time management, and decision making abilities
• Carefully consider ethics, social responsibility, and cultural sensitivity
• Develop talents in effective written and verbal communication and team management
• Learn persuasive techniques available through new media and emerging technologies
• Apply visual and graphic design principles to the development of communication media

Additional Program Information

Accreditation:

North Central Association of Colleges and Schools, 312-263-0456.