Program Details

In today's demanding workplace, it's increasingly important to define unique professional value. The M.S. in Marketing & Communication does just that.
Location:
Columbus, United States
Program Type:
Full Degree
Degree Level:
Master
Specialty:
Marketing

Program Overview

Program Description:

It’s hard to beat the comprehensive, specialized knowledge you gain with the M.S. in Marketing & Communication (MCM) Program at Franklin University.

An MBA with a marketing concentration is common. But a master’s degree that’s completely devoted to integrating Marketing & Communication? That’s really different. The MCM Program will give you practical opportunities to:

  • Craft and deliver more compelling, persuasive messages
  • Study and leverage the psychology of consumer and audience behaviors
  • Employ analytical skills to monitor and improve Marketing & Communication tactics
  • Enhance critical thinking, teamwork, leadership, time management, and decision making abilities
  • Carefully consider ethics, social responsibility, and cultural sensitivity
  • Develop talents in effective written and verbal communication and team management
  • Learn persuasive techniques available through new media and emerging technologies
  • Apply visual and graphic design principles to the development of communication media

Additional Program Information

Accreditation:
North Central Association of Colleges and Schools, 312-263-0456.

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