Program Details

he course addresses the following questions: • How can I use the unique attributes of digital media and digital technologies for my own digital brand management work? • How do I stage – like a theatre production – my brand effectively in digital media?
Location:
Berlin, Germany; London, United Kingdom
Program Type:
Study Abroad
Degree Level:
Undergraduate
Term:
Summer

Program Overview

Program Description:
Central Saint Martins and Berlin Career College at Universität der Künste Berlin London and Berlin are both world-famous capital cities that attract visitors from all around the world, enticed by the museums, nightlife and historical heritage. These cultural centres are leading examples of how the past and the future can coexist to create liveable, vibrant cities. Our partner institution for these courses, Berlin Career College at Universität der Künste Berlin is the leading provider of fine art, design, music and performing arts in Germany. Session Course Dates: London: 11 July - 15 July 2016 Berlin: 18 July - 22 July 2016 -London Berlin: Digital Brand Management

he course addresses the following questions: • How can I use the unique attributes of digital media and digital technologies for my own digital brand management work? • How do I stage – like a theatre production – my brand effectively in digital media? • How can I tell exciting, successful stories? • How can I place my digital brand management (concept) in the minds of my consumers and other important stakeholder groups? Content • Future digital business models • Digital media and technologies • Brand management: models • Digital brand management: models, particularities of digital brand management, successful examples • Brand controlling • Experiences in digital brand management • Brand management in social networks • Global and regional cultural differences in digital brand management • Brand relationships: construction and evolution in digital media • Codes and user experience in digital brand management • Success of digital storytelling • Developments in Digital Brand Management Methods • Lectures • Small group work • Individual work on one’s own examples • Case studies • Excursions to companies and agencies

Setting Description:
Berlin Career College offers a multifaceted further education programme at Berlin University of the Arts. Accreditation courses, masters programmes, workshops and international summer universities await artists, creatives and enthusiasts. A warm welcome to one of the largest artistic academies in the world!
Cost:
gbp 2200 tuition only

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