Jessica Pena, a 20-year-old Japanese Studies major from SUNY Postdam in New York studying at Kansai Gaidai in Osaka, Japan, is wise beyond her years. While unintentional on her part, Jessica has effectively created her own personal brand using the Internet as a platform for her future. To chronicle her experiences while studying abroad, Jessica chose to vlog (video blog) “as a way to share my experiences with others who have the same goals and aspirations.”