Our goal with this page is to help equip study abroad professionals with the tools necessary to effectively analyze their marketing campaigns.

Below you will find resources to implement Google Analytics and track clicks from your campaigns through your website. You will also find information on the StudyAbroad.com users and their feedback on the process of deciding to study abroad in the student survey results.

Please contact us at advertise@studyabroad.com for more information.

Google Analytics Webinar

Reference Information and Links

Campaigns

http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867

Event Tracking

https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide

Goals

http://support.google.com/analytics/bin/answer.py?hl=en&answer=1032415

Google Analytics Field Reference 

https://developers.google.com/analytics/devguides/reporting/core/dimsmets

Reports and Dashboards

Referrer/Campaign Performance

http://goo.gl/p3WW4

Site Dashboard

http://goo.gl/yEzQz

 

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