Our goal with this page is to help equip study abroad professionals with the tools necessary to effectively analyze their marketing campaigns.
Below you will find resources to implement Google Analytics and track clicks from your campaigns through your website. You will also find information on the StudyAbroad.com users and their feedback on the process of deciding to study abroad in the student survey results.
Please contact us at advertise@studyabroad.com for more information.
Google Analytics Webinar
Reference Information and Links
Campaigns
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867
Event Tracking
https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide
Goals
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1032415
Google Analytics Field Reference
https://developers.google.com/analytics/devguides/reporting/core/dimsmets
Reports and Dashboards
Referrer/Campaign Performance
Site Dashboard