Location:

Valletta, Malta

Program Type:

Study Abroad

Degree Level:

Graduate

Term:

Academic Year

Program Overview

Program Description:

The MA in Integrated Marketing Communications (IMC) is a programme of the University of Malta in collaboration with King’s College, University of London. On successful completion of this postgraduate programme students are awarded the MA in IMC from the University of Malta.

YEAR ONE Semester 1 Required Units CCT5261 Corporate Reputation 2 ECTS CCT5531 Ethics in the Marketplace 2 ECTS CCT5580 Consumer and Organizational Buying Behavior 6 ECTS CCT5591 Contemporary Topics in Marketing: Branding 6 ECTS CCT5593 Seminar in Integrated Marketing Communications 6 ECTS MKS5540 Accounting and Finance for Marketing 4 ECTS MKS5550 Philosophy of Communication 4 ECTS Semester 2 Required Units CCT5570 Research Methods 6 ECTS CCT5590 International Advertising 6 ECTS CCT5592 Contemporary Topics in Marketing: New Media 6 ECTS CCT5594 Internet Marketing and e-Commerce 6 ECTS CCT5595 Advanced Marketing Strategy 6 ECTS Semester 3 Required Units CCT5911 Dissertation 30 ECTS

The programme is offered under the auspices of the Faculty of Media and Knowledge Sciences of the University of Malta with the participation of a number of international academics in the field from King’s College, University of London. The experienced teaching faculty provide participants with an international perspective of communications and marketing. Course delivery starts with each new academic year in October. The course duration extends over twelve months to September of the following calendar year. It is divided into three semesters, with the first two semesters devoted to the taught component of the course while the final third semester is dedicated to independent student research.

Setting Description:

The program will be delivered over 3 semesters (approximately 12 months) on a full-time basis starting in late September. Throughout the first and second semesters, Classes are held on a block basis allowing for each study module to have a pre-reading period, a delivery period, and a post-delivery period. The summer semester will be devoted to a dissertation. Attendance is obligatory and students must attend at least 75% of the lectures and complete all assigned work. The pre-reading period will mostly take place in the week prior to the start of the actual delivery period. This period is dedicated to individual reading, group discussion, and study sessions. The pre-reading period will ensure that students are prepared for the intense instruction delivered by visiting international academics and University of Malta faculty. The delivery period consists of regular class sessions that take place daily over a week or more depending on the number of hours allotted to the study unit. The

Cost:

The International Masters Programmes at the University of Malta in Valletta offer high quality post-graduate degrees that can offer participants completing such a programme a competitive edge in the market. The tuition fee for this prestigious, full-time postgraduate programme is 9500 Euro.