Location:

Sydney, Australia

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Economics

Program Overview

Program Description:

This specialisation is concerned with demand generation and exchange processes in competitive markets, both domestically and internationally. The specialisation takes an intellectually rigorous approach, drawing not only on the general field of marketing but also the related disciplines of economics, finance, psychology, sociology, mathematics and statistics. The specialisation is designed for students interested in a managerially relevant approach to marketing. The specialisation prepares students for a career in product management, customer services and tourism, new product planning, international marketing and management, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research and management consulting, e-business, as well as general management.

Additional Program Information

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges