Location:

Newcastle, Australia

Program Type:

Full Degree

Degree Level:

Graduate Certificate

Specialty:

International Business

Program Overview

Program Description:

This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.

Career Opportunities
Marketing Manager, Account Executive, Market Research Analyst, Product Manager, Brand Manager, Market Executive.