Program Details
Cultural marketing & brand communications,managerial and cultural perspectives on marketing,cultural infrastructure of branding
- Location:
- Colchester, United Kingdom
- Program Type:
- Full Degree
- Degree Level:
- Master
- Specialty:
- Business Administration & Management
Program Overview
- Program Description:
- Our course MSc Marketing and Brand Management focuses on cultural marketing and brand communications. You will gain in-depth knowledge of managerial and cultural perspectives on marketing, the cultural infrastructure surrounding branding, and ethnographic approaches to market research. A mixture of teaching methods is used, including lectures, group work, oral presentations, case study analysis and guided reading. We equip our students with the skills and competencies that organisations and corporations increasingly demand from professionals and managers to work in a complex and dynamic global economy.
Additional Program Information
- Accreditation:
- Postgraduate course of study at the University of Essex
- Financial Aid:
- No
- Requirements:
- Upper Second Class Honours degree, or equivalent, in management, marketing, a related social science
- International Requirements:
- 6.5 or equivalent, with a minimum writing score of 6.0.