Program Details

10 reasons why the Cyprus Institute of Marketing is the right choice! 1. It is the first Business School established in Cyprus, operating since 1978 in Nicosia and since 1984 in Limassol. 2. It is the only Higher Education institution in Cyprus that
Location:
Nicosia, Cyprus
Program Type:
Study Abroad
Degree Level:
Undergraduate
Term:
Fall Semester

Program Overview

Program Description:
Year 1 (DMM - Prerequisite) 1. Marketing Management 2. Economics 3. Business Organisation 4. Statistics 5. Commercial Law 6. Business English Year 2 1. Financial & Management Accounting 2. Behavioural Studies 3. Human Resource Management 4. Computers & Information Systems 5. Case Studies 6. Practice of Marketing Year 3 1. Digital Marketing 2. Executive Skills 3. Public Relations 4. Planning & Control 5. International Marketing Strategies 6. Case Studies

10 reasons why the Cyprus Institute of Marketing is the right choice! 1. It is the first Business School established in Cyprus, operating since 1978 in Nicosia and since 1984 in Limassol. 2. It is the only Higher Education institution in Cyprus that specialises on working/adult learners, offering exclusively evening classes. 3. All the lectures are conducted by active managers of Cypriot firms. 4. It is the only Higher Education institution in Cyprus that offers Bachelor degrees of 3 years’ duration. 5. Every academic year leads to the award of an interim diploma, providing students with the necessary flexibility. 6. The lectures are conducted in small groups offering students the opportunity for fruitful discussion. 7. It provides each student from the day of registration a full set of lecture notes for all subjects and all lectures, catering for each student’s academic needs for the whole academic year, saving on time and costs. 8. It has the lowest tuition fees compared to all other institutions in Cyprus and offers the opportunity to pay in monthly instalments, interest-free. 9. It maintains close links with respectable universities in the UK and the US, offering the choice to its students to continue their studies abroad. 10. It has more than 5,000 alumni globally who hold managerial positions in firms in all sectors.

The aims of this course are to increase and refine the strategic management skills of the students, most of whom are already in management posts. Superior management is the product of certain attitudes, knowledge, and skills that combine in unique persons to secure an organisation’s survival, growth financial returns, and continuous adaptation to changing circumstances. Identifying and helping produce such attitudes is what this course is about.
Setting Description:
The course emphasises strategy formulation and implementation as it occurs in each of the functional areas and in the organisation as a whole. Strategy formulation is concerned with an analysis of the interaction of external (outside the firm) environmental factors, with internal (inter-firm) strengths and weaknesses, and with the goals and values of the organisation’s key managers. It focuses on: (a) economic, social, political and technological trends; (b) the state of the industry; and (c) the determination of strategic areas that offer an opportunity for aggressive competition.
Cost:
Annual Tuition Fees: €4,650

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