Program Details

Use your creativity and savvy to market to the masses!
Location:
White Plains, United States
Program Type:
Full Degree
Degree Level:
Bachelor
Specialty:
Communications & Journalism

Program Overview

Program Description:

Use your creativity and savvy to market to the masses!

• Learn to support brands, websites, and social media channels through message, design and creative concepts.
• Learn how to identify an audience for specific interactive digital and social media platforms.
• Learn about search engine optimization (SEO) of digital content and websites.
• Learn to develop digital business strategies and understand current and anticipate future marketing trends.
• Learn to implement analytics tools to track and measure the effectiveness of digital and social media campaigns.

Additional Program Information

Accreditation:
Middle States Association of Colleges and Schools, Middle States Commission on Higher Education

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