Location:

Rome, Italy

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Fashion, Retail & Merchandising

Program Overview

Program Description:

From ancient western and eastern empires to modern societies, luxury goods, objects and services have been an inspirational and affluent force in shaping art, culture, society and economics. Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector. Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace. Understanding the dynamics and the peculiarities of the luxury management paying a special attention to the future is the focus of this Master. Luxury is a culture: you have to understand it to be able to practice it with flair and spontaneity and to build a career in the very competitive international luxury industry who remains a brilliant growth sector in the current economic environment. The analysis of the luxury concept, the study of the brand’s value in the luxury industry, the building up of the unique customer experience and the mechanisms linked to the a successful communication and external relations strategy will be studied through lessons, case histories and group work sessions. In addition to the rigorous academic program, “experiential” activities bring a “real world” perspective to both semesters. Our staff and faculty consist of expert with real-life experience in the fields of Luxury Management, Branding, Recruitment, Innovation and Strategic Management. This program will definitely prepare you to face the chellenges of Luxury Market in the 21st, Century. I am looking forward to meeting you at the Swiss School of Management in Rome. Sincerely, Prof. Flavia Muzi Falconi

Details of the Program The Program awards 60 ECTS within a full academic year. It features company visits of the major brands and Luxury Goods producers in Italy, Guest Lecturers, Scientific Research and field-trips and Leadershp training. The program will be run in English. The faculty consists of international professionals based in the city of Rome or close to it. Due to the professional obligations of our teaching faculty, some classes will be held at night from 6 – 9pm.

Entry Requirements Candidates seeking admission to the Master of Luxury Management, Innovation and Branding program should hold a Bachelor’s degree or relevant Undergraduate degree. All candidates must have a sound command of the English language; both spoken and written. We require a language proficiency exam record with a minimum English proficiency level of 86 points on TOEFL or 7 bands on IELTS for all non-mother tongue applicants. Students with no TOEFL or IELTS certification can provide results from a language school or complete an English evaluation test from a local provider. Work-Experience is not necessary. The final decision concerning the acceptance in the Master of Luxury Management, Innovation and Branding program rests with Swiss School of Management.

Setting Description:

Modules and Course Structure 1. The concept of luxury 2. Specific characteristics of the luxury industry 3. Brand value in the luxury business 4. Product and Pricing in luxury 5. Retail Strategy and Management 6. How to deal with communication and external relations activities in luxuryt 7. The future in luxury: where are we going? 8. Business Administration

Cost:

The total cost of the program is of Euros 14,900 and it include all study material (except for the books), examination fees, wi-fi access, access to the library, company visits, excursions and Personal Success Profile Analysis and Adventure Day. All fees except the Application Fee are fully refundable. Once the program has been started, all paid-in fees are not refundable.