Program Details

In the first trimester, core courses include marketing, consumer behavior, fundraising and accounting taught by the Paris School of Business. Sessions on the economics of the art market and cultural industries, museum studies, event management, and digita
Location:
Paris, France
Program Type:
Full Degree
Degree Level:
Bachelor
Specialty:
Architecture

Program Overview

Program Description:
The aim of this intensive 12 month programme is to train future managers of arts and cultural institutions and future entrepreneurs in the cultural industries. Core teaching weaves together a range of different approaches to the cultural industries: high-level business management, creative entrepreneurship, art and culture fundraising, event management, and design and creative marketing. This program is designed to develop students’ understanding of the art and performing arts sectors and develop professional skills in arts management and business. Professional studies are underpinned by courses on the history of twentieth century art and theatre, providing students with a hands-on experience of the artistic and cultural backgrounds.

In the first trimester, core courses include marketing, consumer behavior, fundraising and accounting taught by the Paris School of Business. Sessions on the economics of the art market and cultural industries, museum studies, event management, and digital communication are taught by IESA’s professional faculty. In the second trimester, students choose between two specializations: Art Market/Exhibition Management and Performing Arts Management. Seminars are organized each year, concentrating on questions of globalisation, new technology, brand building, and exploitation of intellectual property right. Workshops, lectures, visits to galleries, museums, study trips abroad andmeetings with artists and professionals provide students with hands-on experience andnetworking possibilities. In the final trimester, students write a 60-80 page dissertation thesis. A four to six month internship in optional, depending on the professional profile of the individual student.

The cost include tuition housing and textbooks.
Cost:
$ 23,500

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