Program Details

In the master’s in marketing, new media and communications concentration, you’ll examine how advances in media and technology have impacted the study of culture, relationships and messages. You’ll also investigate the practical aspe

Location:
Manchester, United States
Program Type:
Full Degree
Degree Level:
Master
Specialty:
Marketing, Marketing

Program Overview

Program Description:

In the master’s in marketing, new media and communications concentration, you’ll examine how advances in media and technology have impacted the study of culture, relationships and messages. You’ll also investigate the practical aspect of various technologies of interest to become a more savvy marketing professional and critic of emerging media tools and resources.

This concentration will give you the chance to explore how interactive and social media have opened up myriad opportunities for individuals and businesses to create, manage and recreate their identity online. In addition, you’ll get to tackle the life cycle of a campaign, campaign management strategies, effective tracking and measurement, and the process of making modifications based on data analysis.

Additional Program Information

Accreditation:
New England Association of Schools and Colleges, Commission on Institutions of Higher Education

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