Location:

Portsmouth, United States

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Marketing

Program Overview

Program Description:

Shawnee State University Online Campus’s Bachelor of Science in Business Administration in Marketing is ideal for you if you are interested in business marketing. Our hands-on approach to learning allows you to participate in real-world projects through partnerships with regional businesses, nonprofits, and university departments. You will be able to prepare comprehensive plans and deliverables that address the problems and needs of clients.

Through the BSBA Marketing curriculum, you will study marketing communications, analytics, client engagement, asset presentation, strategic analysis, and client needs/expectations. Coursework delivered by industry experts will build your skills in communications, research, consumer behavior, digital management, entrepreneurism, and sales management. At the conclusion of the program, you will have developed portfolio content that demonstrates skill sets refined to today’s marketing expectations and needs in business and industry.

Graduates of the business administration in marketing bachelor’s program pursue careers in marketing, corporate communications, professional recruitment, sales, and business. You could work in many fields, including public relations, communications, media planning, sales management, and/or advertising.

Additional Program Information

Accreditation:

The Higher Learning Commission and a member of the North Central Association (www.ncahlc.org)