Program Details

Saint Leo University’s MBA in Social Media Marketing is centered on the rapidly evolving, data-driven business world in which we live. The curriculum is designed to provide students with the critical knowledge and skills for gaining marketing insight

Location:
Goose Creek, United States
Program Type:
Full Degree
Degree Level:
Master
Specialty:
eCommerce & Social Media, eCommerce & Social Media, eCommerce & Social Media, eCommerce & Social Media, eCommerce & Social Media, eCommerce & Social Media

Program Overview

Program Description:

Saint Leo University’s MBA in Social Media Marketing is centered on the rapidly evolving, data-driven business world in which we live. The curriculum is designed to provide students with the critical knowledge and skills for gaining marketing insights to better influence business decisions. Through experiential learning, students gain confidence in advanced marketing data analysis tools and frameworks. The curriculum consists of 18 graduate credits in strategic marketing, businesses with the decision-making process. Student may choose to complete the 12 required courses (three semester hours per course) in as little as 12 months by taking two classes per 8-week term. In keeping with Saint Leo’s commitment to personalized attention, classes have no more than 30 students per class (average 20) to ensure students have ample interaction with faculty.

The increase in social media use by business has created new ways to identify, contact, interact, and satisfy consumers. We have reached the point where we have access to huge amounts of data that were inconceivable ten years ago. This creates opportunities to gain new insights and to improve decision-making in all activities, including business. These developments have also created a demand for managers with the technological and conceptual skills to understand and apply these technologies, and to take advantage of the existing data. “Big Data” is revolutionizing science, politics, entertainment, art, sports, the environment, social life, and business. Graduates of the program are able to conduct traditional marketing research, as well as web and social media analytics using the latest data mining techniques. In addition, they will learn how to integrate all these findings into comprehensive marketing strategies using both the traditional and the new online tools.

Our online M.B.A. is accredited by the Accreditation Council for Business Schools & Programs (ACBSP).

Additional Program Information

Accreditation:
Southern Association of Colleges and Schools Commission on Colleges

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