Location:

Rome, Italy

Program Type:

Full Degree

Degree Level:

Graduate Certificate

Specialty:

Marketing

Program Overview

Program Description:

The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field. The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business. TARGET RECIPIENTS The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment. TRAINING OBJECTIVES • Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies. • Recognizing individual market components and using this understanding for better marketing management. • Learning how to launch and manage the most effective marketing strategies. • Forming an effective integrated marketing plan. • Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives. • Mastering the use of communication tools and channels. • Applying marketing and communication knowledge to a variety of business contexts. COURSE CONTENT Part 1 – Defining Marketing and the Marketing Process 1. Introduction to Marketing 2. Company and Marketing Strategy Part 2 – Understanding the Marketplace and Consumers 3. The Marketing Environment 4. Marketing Information Systems and Research 5. Consumer Markets and Consumer Buyer Behaviour 6. Business Markets and Business Buyer Behaviour Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix 7. Segmentation, Targeting, Differentiation and Positioning 8. Product, Services, and Brands 9. New-Product Development and Life-Cycle Strategies 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies 12. Marketing Channels 13. Retailing and Wholesaling 14. Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct and Online Marketing Part 4 – Competing on an international scale, ethically 18. Creating a Competitive Advantage 19. International Marketing and The Global Marketplace 20. Marketing Ethics and Social Responsibility Part 5 – Special Contents The technical/professional teaching is enriched by: • Company tours, to get to know managerial systems and players from the inside • Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding Training in interdisciplinary competencies, such as: • Business English • Self-marketing • Interpersonal communication techniques and PNL • Public speaking INTERNATIONAL STUDY TOUR The Master’s degree course includes the opportunity to study abroad for a week, which will give you a chance to learn further management models and systems worldwide. Students who might not be able to travel abroad may still follow the lectures comfortably from home via the latest generation platform for distance education employed by the Rome Business School. PAID INTERNATIONAL INTERNSHIPS Interested attendees may take part in paid intenships in numerous Countries at major companies and organisations. A MULTICULTURAL ENVIRONMENT The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from all continents regularly attend its courses. TEACHING TECHNIQUES The Rome Business School employs a wide array of teaching methods: • Lectures • Case study analysis • Exercises • Assisted private studying • Guest speakers • Videos • Company tours • Complementary cultural initiatives LEARNING OPTIONS The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, in either English or Italian, with the following options: - on campus full-time (from Monday to Thursday) - on campus executive (on Saturday) - distance learning through live lessons - distance learning with tutoring ENTRY REQUIREMENTS - All applicants must have a three-year degree (or be near completion). - Applicants for English-taught Masters must demonstrate English language proficiency. For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

Format:

Hybrid

Additional Program Information

Accreditation:

Rome Business School is an International Institution that has already hosted students from several contries: Albania, Brazil, Greece, Danmark, Kazakhstan, Nigeria, Seychelles, Russia, Romania, Venezuela, Mexico, Ethiopia, Iran and USA. Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development. Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system. Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies

Financial Aid:

No

Requirements:

ENTRY REQUIREMENTS - All applicants must have a three-year degree (or be near completion). - Applicants for English-taught Masters must demonstrate English language proficiency. For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

International Requirements:

ENTRY REQUIREMENTS - All applicants must have a three-year degree (or be near completion). - Applicants for English-taught Masters must demonstrate English language proficiency. For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.