Location:

Florence, Italy

Program Type:

Study Abroad

Degree Level:

Undergraduate

Term:

Academic Year

Program Overview

Program Description:

Trend forecasting is one of the most exciting areas of fashion industry. In this course you will not only be trained to be the “visionary” but also will learn how to apply this information in the real world. Projects, collaborations and field trips have included world leading trend agencies such as Li Edelkoorts, Trendunion (Paris) WGSN (London) and Trendstop (London) to name a few. Your work will receive global exposure through Polimoda established connections and international exhibitions. You will also get invaluable real life experience with numerous international internship opportunities including Paris, London, Dubai, Taiwan and Bangkok.

1) Vision: Cultural Starting Point (CSP) We will explore the early signals for trends. The signals should be based on observations of human culture and behavior, including various theories and movements that may influence trends. We will also project the possible tipping point of the trend argument. The cultural starting point should have a strong global aspect and can be quite broad. You will also learn though various assignments how to become more intuitive. 2) Reporting: Data gathering, practical The research includes both primary and secondary research. Primary research is based on first-hand experience and personal gathering of data (interviews, observations, surveys, documentation). Secondary research includes the use of existing information (library sources, newspaper articles, blogs, etc.). We will cross reference the items and start making sense from all the information gathered. In this section we will also researching materials (i.e., what is the material language for this direction) and color (i.e., creating a color story for the trend). 3) Corporate: Proposal: From conceptual to concrete Industry Translation: The common question for companies to ask forecasters is “What should we do next?”. In this part of the course will create a trend scenario for a given corporate entity. We will learn how all the material gathered can be used in a company. This can involve suggestions on silhouette, colour palettes and material suggestions. This part of the project will create a trend scenario for the entity.

MASTER IN FASHION TREND FORECASTING

Setting Description:

In addition, you will take advantage of Polimoda’s strategic position in the heart of one of the world's most exciting production and design regions. Polimoda is in close vicinity to the design and production centers for many of the world's most desirable goods - leather, clothing, interiors, etc. You will also gain access to nearby world-famous Industry Trade Shows (Linea Pelle, all Pitti events, Salone del Mobile etc..) , which include fashion, jewelry, furniture, and raw materials (e.g., yarn, leather, etc.). Polimoda has one of the most important fashion libraries in Italy, encompassing an extensive materials reference library.

Cost:

€16 000.