MERCHANDISING Assortment plans, Width and Depth of assortments depend largely on several fashion production methods which are minutely explained in the teaching process. The role of a modern, global merchandiser: price lines, price zones, merchandise cate
- Florence, Italy
- Program Type:
- Full Degree
- Degree Level:
- Fashion, Retail & Merchandising
- Program Description:
- In today's dynamic and competitive fashion environment the
at Polimoda is a program envisaging complete coverage and integration of the major aspects in the sector. Merchandising, Buying and Retail relate efficiently with a clear comprehension of how a company can dominate the market by creating strong ties and interaction between these fields. This course contains a practical approach used in many Fashion Companies. The following synthetic description depicts it's mood.
MERCHANDISING Assortment plans, Width and Depth of assortments depend largely on several fashion production methods which are minutely explained in the teaching process. The role of a modern, global merchandiser: price lines, price zones, merchandise categories, life cycles, trends, international sourcing decisions and analysis are considered. Working knowledge of culture and recent fashion history, merchandise for uncommon targets is taught through an unusual point of view. Creative aspects of merchandising, connections between designers, product managers, are revealed in every facet. Tools for a complete control of the merchandising strategy: forecast, inventory turnover, merchandising variables are demonstrated and described in exhaustive aspects. The strong alchemy between Merchandising, Buying and Retail are expressed as the wining element in a fashion company. BUYING Buying management with a broad understanding of the supply chain and the consequence on strategy by using several manufacturing procedures, together with
- Setting Description:
The significance of Retail is explained through Distribution Channels and how Direct Operating Stores, and others, are a must for today's prime fashion companies. How
- € 15 000.