Program Details

The aim of this course is to make students think about and question the principles, specifics and tools of strategic marketing in global merit. Students will learn about important marketing practices and methods of marketing research.
Location:
Honolulu, United States
Program Type:
Full Degree
Degree Level:
Doctorate
Specialty:
Marketing & Advertising

Program Overview

Program Description:

The aim of this course is to make students think about and question the principles, specifics and tools of strategic marketing in global merit. It is not possible to think about marketing as a separate activity from other crucial activities in a company therefore the students are encouraged to perceive marketing as an activity interlinked with strategy and planning of the whole organization.

In the next part of the course the students will learn about important marketing practices and methods of marketing research that will help them understand the global environment in a broad context.

The topics discussed in this part of the course are dedicated to the research of the international environment including the economic, demographic, technological, socio-cultural, ecological, political and legal factors.

Cost:
13900 USD.

Additional Program Information

Accreditation:
LIGS University has earned the international accreditation from the Accreditation Service for International Schools, Colleges and Universities (ASIC). It has been awarded the ASIC Premier University status by meeting strict quality criteria, highlighted primarily by our exceptional educational methods and our approach to students. LIGS University also gained the Better Business Bureau® Accreditation with the highest rating.
Financial Aid:
No
Scholarships:
Yes
Scholarships Description:
Various types of scholarships

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