Location:

Lynchburg, United States

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Marketing & Advertising, Marketing & Advertising

Program Overview

Program Description:

Liberty University’s online Bachelor of Science (B.S.) in Digital Design – Digital Merchandising Design can help students learn how to create engaging digital content in order to promote goods and services, influence customer intent, and optimize user experience. Throughout this program, students can gain a solid foundation in graphic design, digital drafting, marketing, and promotions – equipping them to help companies of all sizes reach their sales goals. The B.S. in Digital Design – Digital Merchandising Design is a great option for digital design professionals who are looking to strengthen their skills as well as for those who hope to enter this exciting field for the first time. Additionally, students who need to display a portfolio for graduate school applications, business opportunities, or to potential employers will be able to build a professional portfolio during their time with Liberty. Students will explore topics such as designing and implementing merchandise promotions, developing market segmentation strategies, and managing assortment planning for retail businesses. In addition to completing online classes, students will put their skills to the test in a professional setting by completing a practicum and an internship. Upon graduation, students can pursue roles as digital advertising growth strategists, digital interface designers, digital merchandising specialists, directors of e-commerce, e-commerce site merchandisers, and web developers.

Additional Program Information

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges