Location:

Paris, France

Program Type:

Study Abroad

Degree Level:

Undergraduate

Term:

Winter Semester

Program Overview

Program Description:

The KEDGE DIGITAL International Winter School

DUE TO THE SANITARY SITUATION THIS PROGRAMME WILL BE OFFERED ON ONLINE LEARNING.

• Dates : January 4 - 15, 2021
• Applications deadline : December 8; 2020
• fees : 500€ per course // Full programme 1000€
• 5 ECTS per course // Full Programme 10 ECTS credits

ONLINE CLASSES AND VIRTUAL COMPANY VISITS

Our digital program includes a virtual company visit  (included in tuition fees). It will feature a visit to a company implementing the latest technologies in their business
 

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(ON CAMPUS VERSION)

Paris is a city that needs no introduction – The City of Lights. An indisputable world capital, site for the signing of the most ambitious international accords on curbing climate change, the Paris Agreements in 2016, and host to the 2024 Olympics, it has been home to some of the greatest creative talents and critical thinkers throughout modern history. What better place to spend 2 weeks gaining an insight into Disruptive Technologies and their impact on the companies and managers who use them?

An immersive programme dedicated to Technologies, Management and Innovation

Our Kedge International Winter School offers international students the chance to gain a handle on the Disruptive Technologies shaping the landscape of modern business - Big Data, Artificial Intelligence, Blockchains - and more importantly, learn how to make sense of these emerging and innovative technologies.

Over the course of our 2-week Winter School, we offer:

• 2 courses, each carrying 5 ECTS
• Each course is an intensive, 1-week module
• A Business Visit to a Parisian company using these cutting edge technologies.
• An organised cultural tour of Paris - included in tuition fees!
• 1 Welcome Breakfast, 1 Lunch and 1 Group inner
• Official Course Transcripts and a Certificate

Eligible participants: Highly motivated and open-minded Bachelor or Master level students in good academic standing with a sufficient level of English.

Why choose this programme?

• 2 Intensive Courses
  You can take just one course in one week, leaving with 5 ECTS credits, or both courses in the package (10 ECTS).  Customise your programme according to your needs, interests, timing and budget!
• All Courses Delivered in English
  by our diverse, international faculty members
• Social and Company Visits
  Each week, we include a company visit or social activity (included in tuition fees).  Our programme in Paris will feature a visit to a Parisian company implementing the latest technologies in their business, and a cultural tour of (arguably) the most beautiful city on earth!  
• Customize YOUR Summer Programme According to Your Interests
  Our flexible format allows you to follow our two-week programme package, or select the course that interests you the most.
• Earn Transferrable ECTS Credits
  Each course features 30 contact hours, is formally evaluated, carries 5 transferrable ECTS credits, and leads to both a certificate of completion as well as official transcripts. If 5 ECTS credits is a problem to transfer to an equivalent course at your home institution, contact us to see what possibilities can be worked out.

1 programme package comprised of 2 courses – (January 6 - 17, 2020)
Our KEDGE International Winter School programme runs for 2 weeks. You can take 1 course or both courses offered as part of our programme package!
Level of the course: Bachelor & Master
10 ECTS, 60 hours

• Course 1: Disruptive Technologies
  Course Format: 6 hrs per day over 1-week; from January 6 - 10, 2020
  In the age of the ‘Digital Enterprise’, technology disruption has become omnipresent. It is helping organisations, in every industry, use information to make choices about what markets to pursue, create business advantages, gain competitive differentiation and manage costs.
  The central ingredient: Data.
  To take advantage of the intelligence enabled by the collection of Data, one must understand the methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information, so that it may be used to integrate more effective strategic, tactical, and operational insights in the decision-making process.
  By the end of this course, students should be able:
  To have a much better understanding of disruptive technologies, from the perspectives of technology, intelligence and business, including: Big Data, Cloud Computing, Data Analytics, Artificial Intelligence and Blockchains.
  To understand the steps in the transformation of data collection to decision making.
  To develop a roadmap to conduct transformation, delivering business-value through technology disruption.

• Course 2: Creating Customer Value with Innovative Technologies
  Course Format: 6 hrs per day over 1-week; from January 13 - 17, 2020
  This course addresses a recent and important strategic imperative in an integrative way: Using Big Data, Artificial Intelligence, and connected devices to serve customers. 
  

  These ‘disruptive technologies’ are currently turning everything upside down, enabling a quick, individualized and resource-efficient form of customer management. The field of Marketing is especially well placed to profit from Big Data as it facilitates a shift from an isolated view of consumer behaviour to a holistic understanding of customer needs. 

  By the end of this course, students should be able: To understand how Big Data, Artificial Intelligence, and the Internet of Things impact marketing strategies
  To apply the learned concepts on practical examples and real life cases
  To develop strategies on how to create customer value with innovative technologies
  To critically reflect on the opportunities and challenges of innovative technologies

More information please visit our website.

Cost:

1800 EUR. 1000 EUR. 1000 € per course (-10% for those following a 2-4 week package programme). Tuition fees include course lectures, course materials, welcome lunch and dinner and visits. They do not include accommodation, not mentionned meals or transport

Additional Program Information

Requirements:

Highly motivated and open-minded Bachelor or Master level students in good academic standing with a sufficient level of English.

Scholarships:

No