The curriculum integrates media and communication studies with management skills. On the one hand, students will complete the courses of our general management programme, such as an introduction to management, strategic management, financial and human res
- Karlsruhe, Germany
- Program Type:
- Study Abroad
- Degree Level:
- Fall Semester
- Program Description:
- The generation of the "digital native citizen" has led to fundamental changes in the role that media and communication play in today`s businesses and societies. Recent phenomena such as blogs, open source references, and on-line social media represent new approaches to the use of communication technology in everyday environments. These new tools also offer businesses new opportunities for growth and diversification. With an interdisciplinary and researchbased approach, the MCM Degree programme provides students with important managerial skills to exploit recent developments as well as gather specialized knowledge. The content of the programme covers a wide range of managerial situations in order to prepare students for a broader, more managerial-oriented application of communication skills to successfully work in and with media corporations in a increasing competitive and international business world.
The curriculum integrates media and communication studies with management skills. On the one hand, students will complete the courses of our general management programme, such as an introduction to management, strategic management, financial and human resources, accounting, change management. On the other hand, the programme will include specialized courses on corporate communication, media psychology, stakeholder communication, marketing and media, and innovation to examine communicative interaction with and for different target groups. Media, cultural content, and use of foreign languages are also essential parts of our research-based, application-oriented approach towards preparing future managers for the challenges in modern business and institutions that increasingly depend on effective use of modern communication techniques, technologies and systems to be successful.
The BA in Media and Communication Management helps students to develop well-rounded skills for use in diverse fields of management. It does not aim to educate specialists for the media or publishing industry (such as newspapers or TV stations). Graduates of the programme will be able to establish, introduce, supervise and build on assorted business activities by applying media and communication tools in an innovative and customer-oriented manner and under a variety of conditions. They will be able to take on variety of conditions. They will be able to take on diverse tasks in a range of organizational departments, including Marketing and PR services, advertising and promotional activity, customer services, NGO campaign planning, and so on. They will thereby be able meet the growing demand for bridging technical knowledge in media use and communication technology and media with the ability develop practical, up-to-date, market-savvy applications.
- Setting Description:
- A strong focus on national and international markets, the combination of foreign languages with a sound knowledge of important economic and cultural regions worldwide, hands-on experience acquired in company projects and an internship, as well as a semester abroad. These components shape our university´s profile and are instrumental in preparing our graduates for a successful international career.
- As a private institution, Karlshochschule International University offers you many advantages: ideal group sizes, modern facilities, personal contact between professors and students - just to mention a few. This is financed by tuition fees. Tuition fees for Bachelor´s students (regular and visiting): € 690,- per month
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