Program Details

The programme combines marketing-specific qualifications in the key areas of marketing research, marketing strategy and marketing instruments with general management competences, systematically relating them to international and intercultural contexts (In
Location:
Karlsruhe, Germany
Program Type:
Study Abroad
Degree Level:
Undergraduate
Term:
Fall Semester

Program Overview

Program Description:
Jobs in the marketing industry are extremely multi-faceted. Whether you find your perfect role in product management or in the area of customer relationship management, the best way of achieving this is the International Marketing degree programme. Our students learn how to develop marketing strategies, open up international markets and achieve sustained success with innovative product ideas. A Bachelor of Arts degree with an international and intercultural orientation will provide you with excellent career options, especially in international companies.

The programme combines marketing-specific qualifications in the key areas of marketing research, marketing strategy and marketing instruments with general management competences, systematically relating them to international and intercultural contexts (Interdependence of Management, Culture and Communication, International Marketing Strategy, International Marketing Programme, International Economic Relations, Regional Studies) and complementing them with current developments in marketing theory and practice (compulsory elective). Graduates are able to manage marketing processes in a comprehensive and goal-oriented way, from strategic analysis through to the evaluation of single measures or complete programmes.

Graduates in International Marketing have a broad range of career options, including positions such as: -Brand, product, sales or communications manager in an international corporation -Strategic planner or brand consultant in an advertising agency -Marketing director of a medium-sized enterprise -Founder of an agency or market researcher in a market research institution. As you can see, there really is a vast variety of job opportunities to choose from.
Setting Description:
A strong focus on national and international markets, the combination of foreign languages with a sound knowledge of important economic and cultural regions worldwide, hands-on experience acquired in company projects and an internship, as well as a semester abroad. These components shape our university´s profile and are instrumental in preparing our graduates for a successful international career.
Cost:
As a private institution, Karlshochschule International University offers you many advantages: ideal group sizes, modern facilities, personal contact between professors and students - just to mention a few. This is financed by tuition fees. Tuition fees for Bachelor´s students (regular and visiting): € 690,- per month

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