Program Details

In this program I can choose one out of three specialization areas and thus assemble my own individual program of studies completely as I wish. Intercultural Management, Responsible Business and Marketing
Karlsruhe, Germany
Program Type:
Full Degree
Degree Level:
Business Administration & Management

Program Overview

Program Description:

I imagine that I will have an international career in the future. I want to tap into new markets, develop organizations and assume responsible management functions. I want to understand and analyze economic issues in the international context and to interpret them with a view to their cultural background. Scientific theories, principles and methods will help me to act in appropriately and effectively for my business, but also to act responsibly.

The specialization area in "intercultural management" will allow me to understand the intercultural dimension of entrepreneurial actions in the context of markets and marketing as well as human resources management. I will also explore the ethical foundations of these actions and the specifics of intercultural communication in management. In the "marketing" specialization area, I will develop competencies that enable me to open up new markets and develop and implement target-oriented marketing concepts, taking into account international and intercultural aspects. The specialization area in "responsible business" involves exploring questions related to the sustainable use of resources in different cultural and political contexts.

Setting Description:
A strong focus on national and international markets, the combination of foreign languages with a sound knowledge of important economic and cultural regions worldwide, hands-on experience acquired in company projects and an internship, as well as a semester abroad. These components shape our university´s profile and are instrumental in preparing our graduates for a successful international career.
As a private institution, Karlshochschule International University offers you many advantages: ideal group sizes, modern facilities, personal contact between professors and students - just to mention a few. This is financed by tuition fees. Tuition fees for Bachelor´s students (regular and visiting): € 690,- per month

Additional Program Information

Contact the school for information