Program Details

With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take ove
Location:
Berlin, Germany
Program Type:
Full Degree
Degree Level:
Master
Specialty:
Marketing, Marketing

Program Overview

Program Description:

You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.

With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment.

During your studies, you complete the specialisation in marketing management with the following courses:

  • Global Brand Management
  • International Consumer Behaviour
  • Applied Marketing Research
  • Current Issues in International Marketing
  • Sales & Pricing
Setting Description:
Bad Honnef: Infrastructure – the campus for learning and for feeling at home tuition in top-level seminar rooms fitted with the best modern equipment software training in the computer training centre campus-wide Internet free of charge Library with databases for online research modern demonstration kitchen for practical seminars modern cafeteria – fresh, healthy, delicious Dallmayr Café and Bar and Charly's Lounge the university's own restaurant "the anno" Berlin: modern study rooms with the latest presentation media campus-wide WLAN free of charge in-house library with databases for online research generously dimensioned lounges and studies access to all other student cafeterias and libraries in the capital
Cost:
6590 EUR. Price per semester. Request our free brochure on our website and you will get a special coupon for saving the application fee.

Additional Program Information

Accreditation:
FIBAA
Requirements:
Bachelor´s degree (180 ECTS) Minimum grade point average of 3.0 according to the German grading system English, academic IELTS 6.0/ TOEFL IBT 80 points/ PTE 56 points (51 points in each component)
Scholarships:
No

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