The programme's objective is to equip students with the skills necessary for eventual higher level management in the hospitality industry by focusing on those subjects that relate to the internationalisation of hotel and hospitality companies. The core fo
- Luzern, Switzerland
- Program Type:
- Study Abroad
- Degree Level:
- Academic Year, Fall Semester, Spring Semester, Summer, Winter Semester
- Program Description:
- This 22 week intensive residential course, validated by Manchester Metropolitan University, is followed by a 22 week non-residential programme for the field consulting project or dissertation. The course is designed for students with qualifications and industry experience who wish to develop their skills and understanding of the hospitality industry in preparation for middle and senior management positions.
The programme's objective is to equip students with the skills necessary for eventual higher level management in the hospitality industry by focusing on those subjects that relate to the internationalisation of hotel and hospitality companies. The core focus is on strategic management with subjects including competitive strategies in hospitality, leadership, entrepreneurship and innovation and marketing in the digital age.
The combination of quality academic teaching, Swiss practical training and breathtaking scenery are a recipe for success. Added to this our excellent industry contacts provide CV enhancing internships as well as numerous recruitment opportunities on completion of your studies. Our graduates can be found in Senior Management positions all around the Globe. Their success shows that to reach the top it pays to start at the top.
- Setting Description:
- The IMI campus is situated on the shores of Lake Luzern with spectacular views over the Alps and the Mountains of Rigi and Pilatus. Our students are housed in comfortable rooms close to the lecture theatres, restaurants and leisure facilities. It is a small campus, with a true family feel which allows our students to develop the caring and friendly spirit so recognisable in our graduates.
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