Location:

Bangkok, Thailand

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Fashion, Retail & Merchandising, Fashion, Retail & Merchandising, Fashion, Retail & Merchandising, Fashion, Retail & Merchandising

Program Overview

Program Description:

Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Is it still accurate to equate luxury with rarity when 94% of Japanese Women in their twenties are said to own a Louis Vuitton bag? Should we still assume that Luxury brands invariably utilize a price skimming strategy when Hermes was forced to hold its first ever sale in Hangzhou China in 2014?
The matter at stake here is to understand if the structural changes faced by this prestigious industry push it to morph and explode into various different, and sometimes paradoxical, ideologies; or if those same structural changes are precisely pushing luxury to initiate a retrenchment to its traditional and secular values, back to its original core? This is the initial postulate structuring one of the most sought after postgraduate courses in IFA Paris: The MBA in Luxury Brand Management.

The philosophy of this revamped MBA is based on the same principles as the other postgraduate courses in IFA Paris:
Discovery:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on modules that analyze macro and micro trends in depth.
Experimentation:
While travelling between IFA’s campus locations (Paris, Istanbul, Bangkok and Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.
Self-affirmation:
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.
Also available in French

IFA PARIS MBA
Certified by IDEL as "International Master"
“Explore Luxury beyond Fashion.”
15-month program
In English
4 Campuses - A Global Perspective
Asia Experience - 6 months Shanghai, 6 months Paris, 3 months Capstone project in Bangkok
Two Cities That Never Sleep - 6 months Paris, 6 months Shanghai, 3 months Capstone project
Bridging Two Continents - 6 months Istanbul, 6 months Paris, 3 months Capstone project
Intake: October 2015
Total Workload: 2,300 hours
ECTS Credits earned: 120
Tuition Fee: €15,800
Application Fee: €150
Limited to 25 students per class

Setting Description:

The MBA in Luxury Brand Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical dichotomy: The West as the “disillusioned” upholder of traditional luxury values:
Participants will spend 2 terms in Paris in order to have access to what the rest of the world considers as the birth place of luxury. More specifically they will analyze why, despite a number of luxury consumers that has more than tripled over the last 20 years, there is a worrying phenomenon of “Backlash” (Bain&Company Inc, 2014 Annual Global Luxury Study) from luxury clients in Western countries?
The East as the catalyst transforming the “Luxe DNA”:
Thanks to IFA Paris unique combination of campus rotation system and synergetic curriculum, participants will be able to choose between 3 metropolises embodying luxury in developing countries:
Shanghai (2 Terms) where students will discover a country that will bec

Cost:

Please see website