Location:

Lille, France

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Marketing

Program Overview

Program Description:

Master of Science in Digital Marketing & CRM

This one year program completely taught in English provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

"The emergence of the internet and new forms of communication and commercialization has completely changed marketing practice. Today, online communication and buislding long term relationships with customers are the priorities directions of any marketers in order to increase company competition and profitability."

Dr. Véronique Pawels Delassus, Academix Director, Marketing Department

PROGRAM OBJECTIVES

The main objective of the program is to prepare future managers to work in these two rapidly emerging & complementary marketing fields representing new ways of conducting marketing and improving relationships with clients. The focus is on acquiring the theoretical concept and practical knowledge of handling digital marketing and analyzing customer databases. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

WHY CHOOSE THE MSc IN DIGITAL MARKETING & CRM?

+ Combination of Digital & CRM

+ Specialized and innovative program designed with experts in Digital Marketing and CRM

+ Interactive education learning approach with academics and professionals

PROGRAM CONTENT

The program is offered on a full-time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.

Examples of courses:

> Multi-channel strategy

> Brand communication

> Marketing Research Methods and Online Panels

> Digital Marketing strategy

> Relationship Management and Strategic CRM

> e-CRM

> Customer Intelligence

APPLICATION PROCEDURE AND REQUIREMENTS

The program is open to candidates with an undergraduate degree inbusiness related areas or Engineeringfrom a recognized university and with command of English.

Admission to the program is based on student’s online application and the examination of the required documents.

INTERNATIONAL MIB SCHOLARSHIPS

IÉSEG’s international merit-based program encompasses a 15-50 % tuition waiver.

Cost:

15000 EUR.

Additional Program Information

Financial Aid:

Yes

Scholarships:

Yes

Scholarships Description:

Entering international students with outstanding credentials are automatically reviewed for merit based scholarships. IÉSEG offers up to 50% tuition waiver scholarships which are based on high academic achievement, demonstrated leadership,