Location:

Phoenix, United States

Program Type:

Full Degree

Degree Level:

Doctorate

Specialty:

Business Administration & Management, Business Administration & Management, Business Administration & Management

Program Overview

Program Description:

Grand Canyon University’s Doctor of Business Administration (DBA) with an Emphasis in Marketing program focuses on integrating the history, philosophy and theories of marketing, assessing the influence of digital technologies, evaluating data-driven marketing management strategies and analyzing the complexities of global marketing. This program utilizes qualitative methodology and prepares students to create and manage data-driven marketing in a variety of industries with the intent to secure competitive advantages.

Additional Program Information

Accreditation:

North Central Association of Colleges and Schools, The Higher Learning Commission