Program Details

The Bachelor of Arts in Social Media prepares students to design, write and produce content for social media campaigns, blogs, websites, email marketing and other digital media activities.
Phoenix, United States
Program Type:
Full Degree
Degree Level:
Communications & Journalism, Communications & Journalism

Program Overview

Program Description:

Earn Your Bachelor of Arts Degree in Social Media From GCU
A new addition to Grand Canyon University’s distinguished College of Fine Arts and Production, the Bachelor of Arts in Social Media is designed for individuals who are passionate about social media and the effects social media platforms have on consumers and businesses. This program focuses on developing the practical skills needed to design and produce digital social media content while supporting the business expectations of an employer. The Bachelor of Arts in Social Media prepares students to design, write and produce content for social media campaigns, blogs, websites, email marketing and other digital media activities.

Skills You Will Develop With a Social Media Degree
Courses for this 120-credit program are taught by seasoned experts with extensive expertise in the evolving world of social media. The coursework for this program teaches digital media design through the continuum of production including strategic planning and target audience definition, creation of infographics, photographic and video imagery and copywriting for short and long digital formats. Students will also learn how to design and extend a brand, build social media calendars, drive engagement, utilize effective SEO strategies, use industry-standard data reporting tools and evaluate the findings. To graduate from this program, all students must pass courses including:

Social media communities
Social media data analytics
Social media for events, entertainment and sports
Social media reputation management
Advertising copywriting
Multi-media journalism in the 21st century
Photography and video for social media
Production methods
Benefits of Earning Your Social Media Degree On Campus
The Bachelor of Arts in Social Media is offered on our vibrant campus in Phoenix, as well as online. Students pursuing this degree on campus will have access to our state-of-the-art learning laboratory and Canyon Ventures. This brand-new innovation space provides students with the opportunity to work directly with local startup businesses and put their social media marketing and advertising skills to the test. Students will also benefit from studio tours, guest speakers and project critiques, preparing them for what’s to come after graduation. Additionally, students can use GCU’s extensive network to their advantage by networking with local companies and inquiring about available internship opportunities.

Benefits of Earning Your Social Media BA Degree Online
With over 175 online programs, GCU specializes in online learning and is fully equipped to help online learners thrive academically and complete their degrees. As an online student at GCU, you will benefit from fully-trained faculty, flexible classes and programs built for working professionals, affordable tuition rates and helpful resources including our online learning management system, library and more. For more information on online learning at GCU, visit

What You Can Do With a Bachelor’s Degree in Social Media
Graduates of GCU’s Bachelor of Arts in Social Media are prepared for positions in advertising, marketing, public relations, digital media and journalism. Graduates may go on to become entrepreneurs or work for an agency, corporate company, startup or small business. Program graduates often go on to become:

Content strategist
Digital creative specialist
Digital media coordinator
Digital media designer
Graphic designer
SEO specialist
Social media content coordinator
Social media content creator
Social media designer
Social media editor
Social media manager
Social media producer
Social media specialist

Additional Program Information

North Central Association of Colleges and Schools, The Higher Learning Commission

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