- Phoenix, United States
- Program Type:
- Full Degree
- Degree Level:
- Communications & Journalism, Communications & Journalism
- Program Description:
What Is New Media?
New media encompasses any form of interactive media that relies on a computer for distribution. This includes, but is not limited to, blogs, virtual reality, social media, online newspapers, podcasts and digital games. New media is constantly being updated and can be easily retrieved, hyperlinked, searched for and accessed. A large reason companies turn to new media is so they can narrow their target audience, as traditional media only allows companies to target a broad audience.
Earn Your BA Degree in New Media from GCU
A new addition to Grand Canyon University’s distinguished College of Humanities and Social Sciences, the Bachelor of Arts (BA) in Communications with an Emphasis in Broadcasting New Media is designed for students who are passionate about mass communications and media. This program focuses on developing skills to interpret visual and verbal communication in the mainstream and social media, examining modern communications techniques and learning about theories of mass media, as well as the characteristics and effects of mass communications channels. The BA in Communications with an Emphasis in Broadcasting New Media provides students with the skills and experience necessary to recognize the effect new media has on its consumers and create effective press releases, podcasts, social media and news stories.
Develop Skills in New Media Technologies
Program courses are taught by seasoned experts who share extensive knowledge and experience in their respective fields. To finish this 120-credit program, all students must pass courses including digital video production, digital media and culture, communications ethics, media theory and elements of intercultural communication. In addition to passing these courses, all students are required to showcase what they’ve learned in this program by completing a communications capstone.
Students enrolled in GCU’s BA in Communications with an Emphasis in Broadcasting New Media will develop their skills in new media technologies by learning about the different forms of storytelling used to influence audiences, examining the role of media and media messages in both traditional and new media platforms and evaluating ethical responsibility in broadcasting media messages through critical understanding of media’s influence on society. Students will also learn the basic knowledge and skills needed to create broadcast and podcast messaging, ultimately getting to try their hand at both of these mediums.
Jobs You Can Get With a New Media Communications Bachelor of Arts Degree
Graduates of GCU’s BA in Communications in Broadcasting New Media are prepared for positions in advertising, marketing, public relations and print or broadcast journalism. Program graduates may go on to become:
Social media specialists and managers
Account coordinators and executives
Copywriters and journalists
Marketing managers and more
Additional Program Information
- North Central Association of Colleges and Schools, The Higher Learning Commission
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