Location:

Phoenix, United States

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Professional Writing, Professional Writing

Program Overview

Program Description:

Many students have exceptional writing talent but are unsure how to turn these talents into a viable job. Grand Canyon University developed our Bachelor of Arts in Professional Writing for New Media program as a foundation upon which writers can build a successful career in a constantly changing media landscape.

What Is New Media?

The term new media encompasses a vast landscape, referring to communication areas that have developed in recent years, including online video, streaming audio, email, social media, websites, blogs and many more.

The BA in Professional Writing for New Media offers students opportunities to develop hard skills in a variety of industries, preparing them to work in areas including:

    Business communications
    Creative writing
    Journalism
    Marketing and advertising
    Public relations
    Publishing
    Social media
    Technical writing
    Television

As digital and social media grow in importance, so do the opportunities for those equipped with new media writing skills. Professionals skilled in creating new media can look forward to many interesting and exciting opportunities, as the field is highly promising in today’s job market.

Learn How to Professionally Write for New Media

GCU's new media degree prepares students with overarching writing skills they can apply across any discipline. As they progress in the program, students learn to combine abilities in persuasive messaging with area-specific tactics to compose effective writing in any domain.

    Public relations and communications courses give hands-on practice in public communications strategy as well as marketing, equipping students in advertising copywriting, integrated marketing communication tools and client relations.
    Journalism exploration provides students with the fundamentals of writing breaking news and feature stories. Concentration on adapting to integrated media platforms prepares students for jobs in the 21st century.
    Technical, scientific and creative writing courses empower students to use their skills in a wide variety of domains, providing graduates with advanced expertise and a powerful understanding of language's ability to make an impact.

What Can You Do With a Bachelor’s in New Media Degree?

Pursuing a career as a professional writer can open the door to evolving, entertaining and impactful positions. In this career, you are able to strengthen organizations and communities through writing.

Potential job titles include:

    Editor
    Grant writer
    Journalist
    Marketing and advertising copywriter
    Public relations specialist
    Publisher
    Screenwriter
    Social media content writer
    Web content writer

In GCU's new media degree online program, every student will graduate having developed a personal portfolio composed of outstanding writing work completed in and out of class. Graduating with a refined portfolio can give students a competitive edge and displays their distinct talents to potential employers.

Turn your passion for writing into a rewarding career. Apply for GCU’s Bachelor of Arts in Professional Writing for New Media program today.

Additional Program Information

Accreditation:

North Central Association of Colleges and Schools, The Higher Learning Commission