Program Details

Advertising and graphic design is a field for creative thinkers who are also effective problem solvers. Advertising and design professionals collaborate with their co-workers and clients to present brands in a desirable light across multiple mediums.
Location:
Phoenix, United States
Program Type:
Full Degree
Degree Level:
Bachelor
Specialty:
Graphic Design & Multimedia, Graphic Design & Multimedia

Program Overview

Program Description:

Pursue Your Love of Creativity with a Bachelor of Arts in Advertising and Graphic Design Degree
Advertising and graphic design is a field for creative thinkers who are also effective problem solvers. Advertising and design professionals collaborate with their co-workers and clients to present brands in a desirable light across multiple mediums. Nurture your love of art and creativity with the Bachelor of Arts in Advertising and Graphic Design program, offered by the College of Fine Arts and Production at Grand Canyon University.

This advertising and graphic design degree guides students through a progressive development of knowledge and skills, which increase in complexity throughout the program. Students examine the conceptualization of inventive advertising and learn to execute their ideas to spearhead fully developed advertising campaigns. GCU emphasizes a hands-on style of learning. In the studio classes, students collaborate with their peers to work on active client projects.

The Benefits of Having a Graphic Design Degree with Advertising Background
The BA in Advertising and Graphic Design teaches students to become both detail-minded and “big picture” thinkers. You will know the importance of a brand then design strategy and produce advertisements. Students learn to develop ideas that make brands, products and ideas memorable to the consumer, with technical skills that are geared for today’s digital workflow. Graduates of this graphic design degree will have a portfolio of polished work that represents a broad spectrum of industries and project types. A professional portfolio is required to demonstrate career qualifications during the job search process.

This advertising graphic design bachelor’s degree is available on GCU’s campus and online. It requires a total of 120 credits for graduation.

Prepare for Creative Conceptualization and Strategy
The Bachelor of Arts in Advertising and Graphic Design equips graduates with a versatile skillset. You will engage in the creative process of conceptualization then learn to design with images, typography, textures, color and shape. Examine various production methods and work with photography, illustration and emerging technologies. Some of the skills and knowledge covered by this graphic design degree program include the following:

Creative concept development – how to come up with those great ideas
Image creation and manipulation
Creative copywriting techniques for digital media, social media, printed products and broadcast
Core foundational knowledge of print, packaging, web and social media design
Core principles of design and the concepts of composition
The mastery of software required in the industry
Work in the Exciting Fields of Advertising with a Bachelor’s Degree in Graphic Design
Companies rely on advertising and graphic design professionals to further the success of their brands. Since all types of companies across all industries rely on advertising, there are many possible career paths that a graduate might choose. You may choose to pursue work at a corporate advertising department, in a marketing agency or in the media. Some graduates may decide to pursue an entrepreneurial path. Some potential career paths that may be related to a bachelor’s degree in graphic design and advertising include the following:

Graphic designer
Production artist
Creative services specialist
Art director
There are no licensure or certification requirements to pursue work as an advertising and graphic design specialist. Students are responsible for meeting the technical requirements of the courses, including having a working laptop with Adobe Creative Cloud.

Additional Program Information

Accreditation:
North Central Association of Colleges and Schools, The Higher Learning Commission

Program Reviews

Overall Rating

Not Yet Reviewd

Be the First to Review this Program