Program Details

Take your career to the next level in the rapidly-changing global jobs market
Location:
Geneva, Switzerland
Program Type:
Full Degree
Degree Level:
Master
Specialty:
Marketing, Marketing

Program Overview

Program Description:

 

About 

Geneva Business School’s MBA programs have been designed to give you the most innovative training for future leadership. With evening learning that fits into your life, innovative learning methods, personalized mentoring, and unique networking opportunities, you will develop management and problem-solving abilities essential for success in any business endeavor. Students who complete a Master of International Management at Geneva Business School can go on to study a shortened version of the MBA after gaining three years of working experience.

* This program is available at Geneva Business School - Geneva Campus only
Over the course of this program you will:

  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

Career opportunities 

The program is of particular relevance to those working, or planning to work as a:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Program Structure

The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses (21 ECTS), Elective Courses (15 ECTS), the Orientation Courses (18 ECTS) and the Master Thesis (36 ECTS), which are mandatory to complete the selected major. The orientation week will focus on your International Digital Marketing and you will be able to present your final project to your tutors and get feedback and guidance towards its completion.
Beyond the main Business modules offered within each major, students also take specialization courses, such as:

  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Marketing Channels
  • E-commerce: Micro to Multinationals
  • Persuasion and Customer Decision Making
  • Conversion Optimization

FACTS
Duration: 1.5 years
Credits: 90 ECTS
Language: English
Intakes: February and September
Degree Awarded: Master of Business Administration
Location: Geneva campus (only)
 

Admission Criteria for MBA Programs

  • Bachelor’s degree or equivalent, preferably in a related field

  • IELTS 6.5 / TOEFL 74 / DET 105-110 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years

  • Scanned copy of all required academic diplomas, transcripts, certificates

  • A 500-word written response to a business case study  + interview

  • Some previous business/professional experience

  • Photocopy of valid passport / national ID

  • Resume/CV

  • Reference letters from a former academic institution and from current employer (if applicable)

Fees and funding 

Geneva Campus 

  • Application Fee
    €150 (Non-refundable, paid upon application)

  • Administration Fee
    CHF 3,000 (One-time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)

  • Tuition per semester
    CHF 12,950 (Total 1.5-year program / 3 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

Total
CHF 42,000

 

Cost:
Geneva Campus Application Fee: EUR 150 (non-refundable, paid upon application) Administration Fee: CHF 3,000 Tuition per semester: CHF 12,950(6 semester program)

Additional Program Information

Accreditation:
The four main accreditations Geneva Business School holds are from IACBE, AASBI, CHEA and EDUQUA. 
Requirements:
Admission Criteria for MBA Programs Bachelor’s degree or equivalent, preferably in a related field IELTS 6.5 / TOEFL 74 / DET 105-110 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years Scanned copy of all required academic diplomas, transcripts, certificates A 500-word written response to a business case study  + interview Some previous business/professional experience Photocopy of valid passport / national ID Resume/CV Reference letters from a former academic institution and from current employer (if applicable)

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