Program Details

Geneva Business School's Bachelor in Digital Marketing provides a comprehensive view of the digital environment and profound knowledge of diverse strategies, innovative & progressive marketing tools and effective
Location:
Geneva, Switzerland
Program Type:
Full Degree
Degree Level:
Bachelor
Specialty:
Marketing & Advertising, Marketing & Advertising, Marketing & Advertising

Program Overview

Program Description:

Geneva Business School's Bachelor of International Management with a specialization in Digital Marketing provides students with profound knowledge of new and diverse strategies, emerging technologies, innovative & progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks, providing a comprehensive view of digital environment: e-commerce, social media, digital analytics, and more.

About 

This program provides students with knowledge of new & diverse marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks.

It provides a comprehensive view of e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will:

  • Acquire knowledge of new technologies.
  • Gain expertise in the development of marketing strategies.
  • Become effective in leveraging social media networks for business growth.

 

Career Oppportunities 

With a bachelor in Digital Marketing, graduates can aspire to work as:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Entry Requirements

Students who wish to apply to a Geneva Business School bachelor’s degree must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary school studies took place. 

  • Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (Geneva Business School uses a country-specific admissions criteria for prospective bachelor’s students. Please contact our Admissions Department for more details.)
  • IELTS 6.0 / TOEFL 70 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
  • A scanned copy of all required academic diplomas, transcripts, and academic certificates
    A 500-word written response to a business case study
  • An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
  • Photocopy of valid passport / national ID
  • 1 reference letter from a former teacher or employer

Exceptional admissions conditions – COVID-19

While our admission requirements remain unchanged, we will provide support to prospective students whose exam results will be affected by the current global health situation. You can now submit your applications to Geneva Business School without test scores for an initial assessment. Please contact Admissions for more details.

 

 

Fees and funding 

Barcelona

Application Fee: €150 (Non-refundable, paid upon application)
dministration Fee: € 1,900 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)
Tuition per semester: € 6,950 (Total 3 year program / 6 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)
 

Geneva Campus

Application Fee: EUR 150 (non-refundable, paid upon application)
Administration Fee: CHF 3,000 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
Tuition per semester: CHF 12,450 (3-year / 6-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)

 

Cost:
For Barcelona & Madrid - €6,950/Semester, For Geneva - CHF 12,450/Semester EUR. Geneva Campus Application Fee: EUR 150 (non-refundable, paid upon application) Administration Fee: CHF 3,000 Tuition per semester: CHF 12,450(6 semester program) Barcelona & Madrid Campuses Application Fee: EUR 150 (non-refundable, paid upon application) Administration Fee: EUR 1,900 Tuition per semester: EUR 6,950 (6 semester program)

Additional Program Information

Accreditation:
Contact the school for information
Requirements:
Students who wish to apply to a Geneva Business School bachelor’s degree must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary school studies took place.  Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (Geneva Business School uses a country-specific admissions criteria for prospective bachelor’s students. Please contact our Admissions Department for more details.) IELTS 6.0 / TOEFL 70 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years A scanned copy of all required academic diplomas, transcripts, and academic certificates A 500-word written response to a business case study An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview. Photocopy of valid passport / national ID 1 reference letter from a former teacher or employer

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